Racadtech

Racad Tech Inc.


Objective

To sell customized 1-to-1 marketing web portals to print shops so that their own customers can easily order 1-to-1 marketing pieces through them.

Challenges

To develop the functionality of the web portals as well as build a library of 1-to-1 images.

Solutions

I worked directly with programmers, designers and copywriters to develop the website FingerPrintPics.com which offers unique 1-to-1 web portals for printers, allowing them to jump into the 1-to-1 market space instantly. Once a printer purchases a 1-to-1 web portal from FingerPrintPics, they will have the ability to produce endless 1-to-1 personalized products for their customers.

Results

FingerPrintPics accumulated a gallery of over 500 unique images. Hundreds of printers of all sizes have purchased their own custom branded 1-to-1 web portal from FingerPrintPics, opening up an entirely new sales channel for them. FingerPrintPics helped add value to their business as their own customers continued to order 1-to-1 personalized products for greeting cards, calendars and other direct mail marketing products.

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Print Three

Print Three


Objective

To generate awareness about Print Three’s 1-to1 marketing solutions and to solicit business by offering potential customers a way to increase their direct mail response rates.

Challenges

To demonstrate the power of 1-to-1 marketing and its incredible impact on the receiver.

Solutions

I developed a strategy to use cross media to promote Print Three’s 1-to-1 marketing capabilities. The cross media campaign began with personalized mailers which directed its receiver to a personal URL (PURL) to sign up for a FREE Lunch 'N Learn to learn where Print Three representatives would explain how 1-to-1 marketing can increase any business’s direct mail response rates.

Results

The cross media campaign surpassed its goal of collecting Lunch ‘N Learn attendees. The campaign also won the 2008 Gold Frankie Award (Canadian Franchise Association Marketing Awards) in the category of Direct Marketing.

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